Identifying growth opportunities where market insights are scarce for a PE owned industrial goods company

We had the opportunity to work with a global PE firm to conduct portfolio review and identify growth opportunities in industrial goods industry. As part of the project, we assessed market attractiveness and the company's ability to win across several niche markets globally.

The data has been scarce, sometimes non-existent, where we conducted primary market research with industry experts to establish a solid fact base for strategic decision making. Both the PE firm and company CEO applauded the results as setting the foundation for growth in the next 3-5 years.