Uncovering growth opportunities for a leading UK bank's asset finance division

As part of the annual strategic review, we analyzed the market size, penetration and competitive position of a leading UK bank in different product categories for their asset finance division. The work uncovered one key product category where there is significant untapped potential. To enable success, we developed recommendations to change coverage models within retail business banking and small medium enterprise segments. We also defined an opportunity to test digital channel as a growth avenue for asset finance.