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Concept design for digital channel for a leading UK bank's asset finance division

  • July 24, 2014

As follow-up to a strategic review for a leading UK bank, we were asked to develop online financing concept for business vehicles. We conducted a survey across the potential user base of the bank to understand customer needs and preferences. Working with a renowned Web agency, we developed digital customer experience and static screenshots to showcase the customer journey online. With the media agency, we developed a media plan and an estimated spend for the launch.